Office of Veterans Services Launches Yearlong Acts of Service Campaign
BOSTON — The Executive Office of Veterans Services launched the "2025 Acts of Service" campaign, a statewide initiative to honor Dr. Martin Luther King Jr.'s legacy and promote impactful support for veterans in need across Massachusetts.
This yearlong campaign, which features digital and in-person service opportunities, will unite communities through projects that directly benefit veterans and their families, while emphasizing equity, inclusion, and unity.
"Dr. King's vision for equity and service continues to inspire us all," said Secretary Jon Santiago. "At the Executive Office of Veterans Services, we regularly hear stories about incredible individuals and organizations performing community service. This campaign shines a light on these unsung heroes and fosters a spirit of unity across Massachusetts."
The campaign kicked off during Martin Luther King Jr. Day on Jan. 20. The office will leverage partnerships with Massachusetts-based agencies, nonprofits, and veteran service organizations to maximize outreach and engagement, culminating in a statewide day of service during its annual Veterans Week celebration in November. A dedicated campaign website will allow individuals to submit acts of service, share inspiring stories, and celebrate achievements.
"This campaign gives us a chance to show our gratitude to veterans while embodying the principles of equity and service championed by Dr. King," said Deputy Secretary Andrea Gayle-Bennett. "It's a powerful way to strengthen communities and ensure that every act of service makes a difference."
The office invites all Massachusetts residents, organizations, and communities to participate. Those who know someone making a significant impact in the veteran community, submit their story through the campaign website. Outstanding contributions will be celebrated during a Volunteer Recognition Ceremony during Veterans Week (November 10-14, 2025).
For more information and how to participate, visit 2025 Acts of Service Campaign | Mass.gov.
