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On Tuesday, the Parks Commission was presented with a 2026 Parks and Recreation plan for programming, community engagement, and marketing.

Pittsfield Creates a Parks & Rec. Marketing Plan

By Brittany PolitoiBerkshires Staff
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Simon Muil was elected chair of the Parks Commission during the meeting

PITTSFIELD, Mass.— An "abbreviated roadmap" for the future of Pittsfield parks stresses the importance of community engagement and programming that well serves residents. 

On Tuesday, the Parks Commission was presented with a 2026 Parks and Recreation plan for programming, community engagement, and marketing.  It was created by Jennifer VanBramer, Pittsfield's recreation and special events coordinator. 

"It really is sort of an abbreviated roadmap for how we intend to really enhance and bolster what we do," Parks, Open Space, and Natural Resources Manager James McGrath said. 

He explained that when VanBramer stepped into the role, she saw the need for a plan on how the parks operate in the future and seasonally.  It then became her charge. 

"Our overall goal is to strengthen the Park and Recreation Department outreach and visibility by growing our connection with the community, enhancing our brand presence, and promoting both the programs and events we do, as well as partner-supported events," she said. 

"We work with a lot of different organizations who volunteer at our events, and we want to support what they're doing as well." 

The 2026 marketing plan is divided into five initiatives: Community engagement at events, seasonal newsletters, promotion of partner programs, branding and staff visibility, and social media presence. 

VanBramer said that one way to increase Pittsfield's presence and build relationships is to table at community events.  This would allow the city to promote upcoming programs and summer job opportunities such as lifeguards, which have been difficult hire in previous years, and playground program staff. 

The recreation and special events coordinator also wants to bring back seasonal email newsletters, starting with a winter 2026 edition. 


"We want to continue to actively promote those recreational programs or events that our community partners have in our city parks or are aligned with our mission to help show that we're committed to supporting those groups that make our city parks more active, welcoming, and fun for everyone," she explained. 

"Because there might be people out there who might not know that these activities are happening." 

The plan suggests investing in T-shirts, sweatshirts, or jackets that identify City of Pittsfield staff at events so they can be available for information or assistance.  It also calls for an increased media presence. 

The department is primarily on Facebook, with more than 7,000 followers, and would like to increase its following on Instagram.  This entails more video reels to add variety to posts and increase followers, using themes like "A Day in the Parks," event recaps, behind-the-scenes parks footage, and highlighting national holidays related to parks and recreation. 

In 2026 and beyond, programmatic expansions will be focused on arts and community engagement.  A family-friendly chalk art festival is planned at The Common in September, as well as pop-up activities at various city parks when school is not in session. 

VanBramer reported that the park's programming may not materialize in this current year, but in the future will help fill the need for supervised activities when kids are not in school. 

McGrath clarified that the city's beloved parades, summer playground program, seasonal egg hunt, and holiday events are also a part of the plan and are not going anywhere. 

"We're really looking forward to sort of showing you over the coming months and years how we're going to get this done. We have a very proud legacy of providing great spaces and fun things happening in these spaces. Not only stuff we do, but our partners," he said. 

"So we've got to highlight our partners, support our partners, and look to do some new stuff in this sort of changing city that we have, and just continue a legacy of the best park and recreation system in Western Mass." 

In other news, Simon Muil was elected chair of the Parks Commission during the meeting. 


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Pittsfield School Committee OKs $87M Budget for FY27

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The School Committee has approved an $87 million budget for fiscal year 2027 that uses the Fair Student Funding formula to assign resources. 

On Wednesday, the committee approved its first budget for the term. Morningside Community School will close at the end of the academic year and is excluded. 

"This has been quite a process, and throughout this process, we have been faced with the task of closing a $4.3 million budget deficit while making meaningful improvements in student outcomes for next year," interim Superintendent Latifah Phillips said. 

"Throughout this process, we've asked ourselves, 'What should we keep doing? What should we stop doing? And what should we start doing?' I do want to acknowledge that we are presenting a budget that has been made with difficult decisions, but it has been made carefully, responsibly, and collaboratively, again with a clear focus first on supporting our students."

The proposed $87,200,061 school budget for FY27 includes $68,886,061 in state Chapter 70 funding, $18 million from the city, and $345,000 in school choice and Richmond tuition revenues.  It is an approximately $300,000 increase from the Pittsfield Public Schools' FY26 budget of $86.9 million. 

The City Council will take a vote on May 19. 

Thirteen schools are budgeted for FY27, Morningside retired, and the middle school restructuring is set to move forward. The district believes important milestones have been met to move forward with transitioning to an upper elementary and junior high school model in September; Grades 5 and 6 attending Herberg Middle School, and Grades 7 and 8 attending Reid Middle School. 

"I also want to acknowledge that change is never easy. It is never simple, but I truly do believe that it is through these challenges that we're able to examine our systems, strengthen our practices, strengthen our relationships, and ultimately make decisions that will better our students," Phillips said. 

Included in the FY27 spending plan is $2.6 million for administration, $62.8 million for instructional costs, $7.5 million for other school services, and $7.2 million for operations and maintenance. 

Assistant Superintendent for Business and Finance Bonnie Howland reported that they met with Pittsfield High School and made two additions to its staff: an assistant principal and a family engagement attendance coordinator.

In March, the PHS community argued that a cut of $653,000 would be too much of a burden for the school to bear. The school was set to see a reduction of seven teachers (plus one teacher of deportment) and an assistant principal of teaching and learning, and a guidance counselor repurposed across the district; the administration said that after "right-sizing" the classrooms, there were initially 14 teacher reductions proposed for PHS. 

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