iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Q&A with State Representative Challenger Andrew Fitch

By Stephen DravisiBerkshires Staff
NORTH ADAMS, Mass. — On Sept. 1, voters in the First Berkshire District will decide whether they want to send a new representative to Beacon Hill in Boston.
 
Andrew Fitch, currently a city councilor in the district's largest municipality — and the commonwealth's smallest city — is challenging former North Adams Mayor John Barrett III, who won the First Berkshire seat in a 2017 special election, in the Democratic Party primary.
 
There is no Republican on the primary ballot for the First Berkshire seat so the primary will effectively be the election for the seat. 
 
The two candidates met for their only debate on Aug. 13 at Williams College. iBerkshires.com reached out to both candidates to follow up on some of the points raised in the debate and get their thoughts on some other issues facing the district.
 
Below are excerpts from a conversation with challenger Andrew Fitch:
 
Question: From the very beginning, you talked about the campaign as a listening experience, and this week you're continuing that with the bike tour …
 
Andrew Fitch: Knocking on doors that have never been knocked on before. … I was riding through, I believe it was Hinsdale coming into Windsor, and they started to yell at me, 'No!' And then the guy was like, 'Wait a second. That's Andrew Fitch.' They actually knew who I was, and they were actually wanting to chat with me.
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