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Ayelada frozen yogurt is now offered fresh at Crust in Williamstown.
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A corner for the yogurt was carved out of Crust's location on Spring Street.

Ayelada Now Open in Williamstown

By Breanna SteeleiBerkshires Staff
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The shop will offer four rotating flavors a week and a variety of toppings.
WILLIAMSTOWN, Mass. — Crust pizzeria now offers its sister product, Ayelada frozen yogurt and gelato. 
 
Owner James Cervone said many of his Williamstown customers had been asking if they would bring the frozen yogurt shop there. They first offered limited options of the locally crafted yogurt from the freezer, but after seeing how popular it was, they decided to open a yogurt shop inside. 
 
Cervone and his wife and co-owner, Lisa, opened Ayelada on East Street in Pittsfield in 2013 and Crust in the space next door in 2020. Cervone said people liked the idea of having a meal at Crust then walking over to get a treat from Ayelada, which is Greek for cow.
 
The Cervones opened another Crust pizzeria in Williamstown last year and decided to bring Ayelada in because of its success.
 
"People started to like the convenience of having a pizza and then going over to Ayelada or work or one way or the other. So that became, what people started referring to, was 'cryelada'. Of, you know, you get a [Crust] pizza and you get Ayelada, and that's 'cryelada,'" he said.
 
"We looked at the space, and we carved out a small little corner. And we have two machines offering four flavors and a small topping bar."
 
Cervone said the original flavor is one of their most popular, followed by more fruity flavors.
 
"I have to say lemon is certainly No. 2, and ...  we offer it with a lemon cookie, custard cream topping from Italy. That is, without a doubt, the most wildest popular flavor," he said.
 
Cervone said they got the idea from friends who won Northampton's GoBerry, and who make their frozen yogurt fresh and local. The owners helped the Cervones establish a similar shop in the Berkshires.
 
"There's no syrups, there's no dyes, there's no-nothing and that's true of every single flavor. And so we want people to know that they're getting a very real product, very fresh product, and a very natural product," he said. "And then the place is just kind of fun, you know, you come in, you can pick your flavors, you can twist them, and you could add a number of different toppings, so you could really create whatever you want."
 
It's the same type of production as Crust, which uses fresh and local ingredients.
 
"We take the extra time to make a handmade, homemade product. It would be very easy for us to do a mix, you know, call some company up, drop it off, put in the machine, add water, it would be so easy," Cervone said. "So the other part is, you know, kind of have a little labor of love here, and that every week we get hundreds of gallons of milk delivered to Pittsfield, and we make the yogurt that day fresh every morning."
 
Cervone said one of their biggest accomplishments is their workers. The couple prioritize giving high schoolers their first job and are proud to see them grow.
 
"We like to give high school kids their first job opportunity. And we provide training, and we do a lot of things that are more normally associated with larger business," he said. "We have training, we have reviews, we have evaluations, and the kids really respond to that. And people come in all the time and say, 'you have great staff.' 
 
"So I think we've developed a really good employee profile, and we're really proud of that. We're really proud of our kids."
 
Crust and Ayelada are located at 46 Spring St.; open Monday, Tuesday and Thursday from 11:30 a.m. to 8 p.m., Friday from 11:30 a.m. to 9 p.m., Saturday from noon to 9, and Sunday from noon to 8.

Tags: business changes,   pizzeria,   yogurt,   

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Puppets Teach Resilience at Lanesborough Elementary School

By Breanna SteeleiBerkshires Staff

The kids learned from puppets Ollie and a hermit crab.

LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.

Puppets in Education has been engaging with young students with interactive puppets for 45 years.  

The group partnered again with Bedard Brothers Chevrolet, which sponsored the visit. 

Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.

"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.

The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.

"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."

The resiliency program is new and formatted little differently to each of the age groups.

"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."

This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning. 

"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.

Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd. 

"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."

Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades. 

"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."

Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers. 

"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."

The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.

"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.

"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.

Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."

"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.

The students got to take home stickers at the end of the day with contact information of the organization.

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