Crust owner Jim Cervone and manager Lexi Politis make pizza's at the Williamstown location.
WILLIAMSTOWN, Mass. — Crust has been serving up classic and specialty pizzas since its opening in 2020 in Pittsfield, and for over a year now in Williamstown.
Owner Jim Cervone said his inspiration was his love for cooking and pizza.
"I love pizza, and I'm Italian, and I grew up with cooking. I remember my grandmother cooking. Some of the recipes we have here are from my grandmother, specifically the meatballs," he said. "So I've always grown up with food. I'm a good, amateur chef. Always liked cooking. Whenever I travel, I always look for pizza, because that's one of my things. ...
"I wasn't really crazy about the offerings, not just around here, just in general. And so the inspiration was, how can I make a really good pizza at an affordable price?"
Cervone said his most popular pizzas are chicken bacon ranch and buffalo chicken, flavors requested by customers and not something he was planning to add to the menu at first since chicken pizza isn't usually found in an Italian restaurant.
"I personally think the Grandma's Pizza, which has got a sliced mozzarella cheese underneath, and the organic red sauce on top with meatballs, is one of my favorites," he said. "They're homemade meatballs. It's my grandmother's recipe — that's a popular one."
Also on the menu are red and white mushroom pizzas, a "green" version with housemade pesto, peppers and mushrooms, and the option to build your own pie with a wide variety of crusts, sauces, cheeses, toppings and finishes.
Cervone has his favorite go-to pizza when he wants sometthing quick without having to think too much about it: "Organic red sauce, a 50/50 shred of provolone and mozzarella, and some hot soppressata and pancetta and red pepper flakes and olive oil, and I'm good to go."
Crust is not only proud of its pizzas but also its employees.
"We're pretty proud of the fact that we think we offer a very good product at a very good price. We're also really proud that we've taken kids, giving them their first job, and we take that very seriously, that we want to be an enjoyable experience," he said. "A lot of the kids start with us in high school, stay through high school, come back college."
Lexi Politis worked at Crust during high school and has come back as a manager in Williamstown during college break. She said she loves working here and plans to keep coming back as long as she can.
"I started when I was a senior in high school and I was playing lacrosse, and Jim was really flexible on when I could come in and work," she said. "I have also really liked working with the people who come through here. They've all been really great and I've met a lot of great people."
Cervone said people should pursue their business dreams but also understand that it's a lot of work.
"If you have a passion of a dream, you should pursue it. Whether you're 58 years old or 28 years old, you might as well give it a shot, right? The worst thing you do is fail," he said. "I think you need to understand that it's going to be a tremendous amount of work. And if you think it's going to be a tremendous amount of work from 8 to 6, you're wrong. It's with you 24 hours a day, seven days a week."
He and his wife, Lisa, also own Ayelada, a frozen yogurt shop, since 2013, which they will soon be bringing into the Williamstown pizzeria. Cervone is also working on getting his pizzas in the frozen section at your local store.
The goal's been to create the same experience you get from picking up a pizza fresh from Crust, but out of your home oven.
"We're really close, so that's going to be the challenge for the next couple of months, and then we almost have our wholesale permit, and we'll try to roll that out to stores here and there, and then see how it goes," he said.
When asked what he defined as success, he said it should be fun, although his answer was different when he was younger.
"So I think if you'd asked me that question when I first got out of college, the only way I would have defined it was based upon money. I did finance, and I was successful in New York City financially, but I was miserable. I did construction and I did home building and custom home building, which I enjoyed more, and that was successful," Cervone said. "This is fun. This in my mind, this is the most success I've had. You know, this is really very rewarding."
Crust is located at 46 Spring St. in Williamstown and at 505 East St. in Pittsfield. The menu and contact information can be found here.
The Pittsfield pizzeria is open Tuesday through Thursday 11 a.m. to 8 p.m., Friday from 11 a.m. to 8:30 p.m., Saturday from 11:30 a.m. to 8:30 p.m., and Sunday from 11:30 a.m. to 8 p.m.
The Williamstown location is open Monday, Tuesday and Thursday from 11:30 a.m. to 8 p.m., Friday from 11:30 a.m. to 9 p.m., Saturday from noon to 9, and Sunday from noon to 8.
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Puppets Teach Resilience at Lanesborough Elementary School
By Breanna SteeleiBerkshires Staff
The kids learned from puppets Ollie and a hermit crab.
LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.
Puppets in Education has been engaging with young students with interactive puppets for 45 years.
Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.
"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.
The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.
"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."
The resiliency program is new and formatted little differently to each of the age groups.
"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."
This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning.
"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.
Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd.
"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."
Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades.
"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."
Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers.
"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."
The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.
"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.
"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.
Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."
"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.
The students got to take home stickers at the end of the day with contact information of the organization.
Students got to showcase their art at the Clark Art Institute depicting their relationship with the Earth in the time of climate change. click for more
The 100th annual meeting will be held on March 10, 2027, the Community Chest's birthday (there will be cake, he promised) and a gala will be held at the Clark Art Institute on Sept. 25, 2027.
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