A new Williamstown logo developed by a working group formed to create a new system of 'wayfinding' signage for the downtown.
WILLIAMSTOWN, Mass. — The Select Board on Monday heard the results of a six-month effort to develop a plan for new "wayfinding" signage throughout the downtown.
Whitney Burdge of engineering, architecture and environmental consulting firm Stantec shared the results of a study intended to help the town replace its outdated and counter-intuitive signage with new markers that help visitors navigate the downtown and "speak to a distinct visual brand or identity that is unique to Williamstown."
The executive director of the Williamstown Chamber of Commerce and the town's community development director took the lead on the project, which was funded by a grant from the Massachusetts Downtown Initiative.
Burdge boiled down a 66-page final report into a brief discussion that highlighted some of the issues with the current signage and how new signs with a uniform brand can help "capture visitors."
"We did some general observations to understand what is and isn't working," Burdge said. "That comes to sightline issues, maintenance issues, conflicting messaging, conflicting ways we name things, different graphic aesthetics — a whole range of things we considered."
As the report notes, the current downtown signage does not have a cohesive style because it evolved over time, resulting in a town inventory of 46 signs in an area bounded roughly by Whitman Street to the north, Cole Avenue to the east, Taconic Golf Club to the south and the Milne Public Library to the west.
The report from Stantec recommends a network of 45 signs of four different types: three "gateway" signs with one at the east end of Main Street, one at the junction of Main Street and Spring Street and one at the Field Park rotary; 30 "directional" signs (19 for vehicles, 11 for pedestrians); six "identification" signs indicating municipal facilities and public parking; and six "information" signs for pedestrians at key navigation points.
To create a unified look for the proposed new signage, the committee developed a logo that, much like the current logo on the town website, evokes local mountain ranges. The new logo also suggests the open pages of a book, symbolizing "higher learning as the core of the town's identity."
Briggs told the Select Board that the new brand is the result of a conversation among a diverse group of stakeholders and a spring survey that elicited more than 100 responses from the community.
"We assembled a community group, which consisted of people from Town Hall, DPW, the Police Department, Williams College, the Clark, Stockbridge-Munsee [Band of Mohican Indians], Rural Lands and others," Briggs said. "We tried to get a very good cross section of the town, and we did open the questionnaire up to the public."
She said the task force reached a consensus on the brand presented as its preferred choice on Monday evening.
"One of the great things I was proud of with this team in particular was that there were so many diverse groups and interests, but we were generally able to come to a consensus on the colors and the design approach, generally without too much conflict," Burdge said. "[Conflict] can often be the case for many communities because signs are personal, and we want everyone to feel connected to them and that it truly represents how they feel about the downtown.
"So we did the best we could. And we hope this can be a great tool going forward to finalize the next steps into making them a reality and turning them into a longer term approach that can be updated easily and maintained over a longer period of time as well as integrated into other platforms that would represent the brand, such as websites, etc."
There was no discussion in Monday's presentation about the potential cost of new full-color signage for the downtown area.
But Briggs indicated that help could be available from the commonwealth.
"This was only the first step in a long, multiyear process," she said. "This was only to do the analysis and the proposal. Our next step would be to find funding for the actual fabrication and installation.
"The Massachusetts Downtown Initiative, which funded this [study] does expect us to apply for the next round of funding."
In other business on Monday evening, the Select Board learned from Stephanie Boyd that relevant town committees were supportive of a proposed process to evaluate Chapter 61 lands in the rare instances when they are removed from the program.
The next step is to send the proposed process to town counsel for a review. The Select Board still has not settled on whether to keep the process as a board policy or send it to town meeting in May to be codified as a town bylaw.
The board also discussed a new process for getting updates from its Diversity, Inclusion and Race Equity advisory committee. At the committee's request, those updates in the future will come from either the DIRE Committee chair or a different member of the committee rather than from the Select Board member who serves on DIRE, who has, in the past, acted as a liaison between the two panels.
Town Manager Robert Menicocci reported that the Milne Library boiler has been an issue heading into winter, and the town is working with a contractor to see if a heat pump can be used to carry more of the load for the town structure.
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Puppets Teach Resilience at Lanesborough Elementary School
By Breanna SteeleiBerkshires Staff
The kids learned from puppets Ollie and a hermit crab.
LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.
Puppets in Education has been engaging with young students with interactive puppets for 45 years.
Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.
"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.
The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.
"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."
The resiliency program is new and formatted little differently to each of the age groups.
"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."
This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning.
"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.
Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd.
"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."
Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades.
"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."
Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers.
"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."
The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.
"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.
"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.
Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."
"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.
The students got to take home stickers at the end of the day with contact information of the organization.
Students got to showcase their art at the Clark Art Institute depicting their relationship with the Earth in the time of climate change. click for more
The 100th annual meeting will be held on March 10, 2027, the Community Chest's birthday (there will be cake, he promised) and a gala will be held at the Clark Art Institute on Sept. 25, 2027.
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