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A sign on the front door of the Williams College Bookstore promotes Spoon's going-out-of-business sale. The college is seeking another entity to complement the bookstore.

Williams College Looking to Fill Commercial Space on Spring Street

By Stephen DravisiBerkshires Staff
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The pharmacy opened by Berkshire Health Systems four years ago is closing because of 'low utilization.' Another college-owned property, the former Purple Dragon, will undergo a facelift to make the space more attractive to potential tenants.  
WILLIAMSTOWN, Mass. — A Williams College official who handles the school's commercial spaces on Spring Street said this week the school already has received interest in the space currently occupied by a frozen yogurt shop.
 
And another soon-to-be-vacant Spring Street storefront is ideally suited to host something similar to the drug store that is pulling out, the school's associate provost said.
 
Earlier this fall, two businesses located across the street from one another in the town's main commercial district announced their closure in rapid succession.
 
Spoon, a popular froyo shop on the first floor of the college's bookstore, plans to cease operations on Nov. 11. The Williamstown Apothecary will close on Nov. 14.
 
Both businesses operate in space rented from the college, which has extensive commercial holdings on Spring Street, which runs through the middle of campus.
 
Spoon owner David Little told The Record, the college's student newspaper, that he was giving up the business he ran since 2020 in order to spend more time with his loved ones.
 
Berkshire Health Systems, which opened a pharmacy in the heart of downtown and campus in August 2020 during the COVID-19 pandemic, announced earlier this month that, "low utilization and pharmaceutical reimbursement rates" drove its decision to cease operations at 72 Spring St.
 
Williams' Chris Winters said the college is actively trying to fill the holes left by the coincidental closures.
 
"Spoon, obviously, is a key component of the first floor of the bookstore experience," he said. "It's important to put a new entrepreneur in that space to maintain the vibrancy of that store and that corner of Spring Street.
 
"At this time, we're considering what will go in there. Obviously, it's set up as a food service location. That's likely what will go in there. The question is who and what."
 
Winters said a couple of entrepreneurs have approached the college about the location. One consideration is what sort of eatery is compatible with the building's main purpose as a college bookstore.
 
He agreed that frozen yogurt might not be the first thing that comes to mind, but the marriage made sense.
 
"It's not the normal association, but when I say compatible, I mean it doesn't conflict," Winters said. "It is not an operation that has negative externalities. It's not loud, it's not smelly, it does not spill into the space where the bookstore operates."
 
Although Spoon was set up to also operate outside of the book store's hours of operation, the college saw them as complementary businesses.
 
"It's even better when they operated together," Winters said. "The students would study there and hang out in the eating area. It would attract people to hang out in the bookstore, hang out [at Spoon], read a book, have a beverage or food, whatever is being served there."
 
Winters said the terms of Little's lease did not require a long notice period, and the school found out about the coming closure about the time it was made public.
 
He said it will take some time to find the right replacement and for an entrepreneur to put together a business plan. But he does not anticipate the space being vacant for long.
 
"For sure," Winters said when asked if he expected the space to be filled by summer 2025. We're highly motivated to put in something exciting and of use to the community.
 
"I would hope [by the spring] even if it's a pop-up opportunity to give another entrepreneur time to get their business plan together."
 
As for the Williamstown Apothecary space, Winters said he thinks "everyone's first choice" is that another pharmacy goes into the storefront.
 
"It is well equipped for a pharmacy," he said. "The security, the counter, the back office. It is turn-key pharmacy.
 
"I think it would be a win-win for everyone if there was a pharmacy operator that would like to operate on Spring Street in an already outfitted pharmacy. Lacking that, it would be set up for retail, and it's a nice retail location for an entrepreneur."
 
Winters declined to say if the college already is having conversations with prospective tenants for the apothecary space.
 
Meanwhile, another currently vacant commercial property on Spring Street is getting a facelift.
 
"The former Purple Dragon Games location is being renovated," Winters said. "We're taking the opportunity, as it's empty, to do substantial renovations. We're bringing back the tin ceiling, the 1950s/40s-era tin ceiling.
 
"We're removed a lot of the clutter. We will be adding accessible bathrooms. It will be ready for a new century. The building hasn't been touched since, probably, the 1980s."
 
Winters said there is not yet a tenant lined up for the spot where Purple Dragon closed last year.
 
"We're fixing it up so it will be ready for anything," he said.

Tags: business closing,   spring street,   Williams College,   

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Puppets Teach Resilience at Lanesborough Elementary School

By Breanna SteeleiBerkshires Staff

The kids learned from puppets Ollie and a hermit crab.

LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.

Puppets in Education has been engaging with young students with interactive puppets for 45 years.  

The group partnered again with Bedard Brothers Chevrolet, which sponsored the visit. 

Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.

"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.

The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.

"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."

The resiliency program is new and formatted little differently to each of the age groups.

"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."

This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning. 

"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.

Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd. 

"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."

Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades. 

"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."

Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers. 

"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."

The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.

"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.

"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.

Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."

"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.

The students got to take home stickers at the end of the day with contact information of the organization.

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