iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

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Clarksburg Students Write in Support of Rural School Aid

By Tammy DanielsiBerkshires Staff

Mason Langenback calculated that Clarksburg would get almost $1 million if the $60 million was allocated equally.
CLARKSBURG, Mass. — Eighth-graders at Clarksburg School took a lesson in civic advocacy this week, researching school funding and writing letters to Beacon Hill that call for fully funding rural school aid. 
 
The students focused on the hardships for small rural schools and their importance to the community — that they struggle with limited funding and teacher shortages, but offer safe and supportive spaces for learning and are a hub for community connections.
 
"They all address the main issue, the funding for rural schools, and how there's a gap, and there's the $4 million gap this year, and then it's about the $40 million next year, and that rural schools need that equitable funding," said social studies teacher Mark Karhan.
 
A rural schools report in 2022 found smaller school districts cost from nearly 17 percent to 23 percent more to operate, and recommended "at least" $60 million be appropriated annually for rural school aid. 
 
Gov. Maura Healey has filed for more Chapter 70 school aid, but that often is little help to small rural schools with declining or static enrollment. For fiscal 2027, she's budgeted $20 million for rural schools, up from around $13 million this year but still far below the hoped for $60 million. 
 
Karhan said the class was broken into four groups and the students were provided a submission letter from Rural Schools Advocacy. The students used the first paragraph, which laid out the funding facts, and then did research and wrote their own letters. 
 
They will submit those with a school picture to the governor. 
 
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