PITTSFIELD, Mass. — Market 32 and Price Chopper and trade partner Freihofer's Baking Co. are raising money to end Alzheimer's dementia, a degenerative brain disease for which there is currently no cure and is expected to impact even more Americans as the population of those age 65 and older increases.

 

During May and June, a $.10 donation will be made to the Alzheimer's Association with each purchase of specific Freihofer's products, specially marked with shelf tags in most stores.

 

"It's estimated that 6.9 million Americans are living with Alzheimer's dementia," said Pam Cerrone, Market 32 and Price Chopper's director of community relations. "Funding is vital for research and clinical trials that are key to developing better treatment, prevention, and outcomes. Our partnership with Freihofer's allows our customers to join us in providing hope to those with Alzheimer's and their loved ones.

 

"The progress we've made in recent years around detection, diagnosis and treatment is undeniable, but we have much more to do," said Beth Smith-Boivin, executive director of the Alzheimer's Association Northeastern New York Chapter. "We are so thankful to Market32, Price Chopper, and Freihofer's Baking Co. for their continued support and investment in our cause. This partnership not only raises Alzheimer's awareness but is a powerful reminder to those living with dementia and their caregivers that we are deeply committed to their well-being. We are here in their communities, ready to provide the essential information, resources, and support they need to navigate this challenging journey."