Market 32, Price Chopper, Freihofer's Partner in Support of Alzheimer's Association

08:31AM / Saturday, May 31, 2025Print Story | Email Story

PITTSFIELD, Mass. — Market 32 and Price Chopper and trade partner Freihofer's Baking Co. are raising money to end Alzheimer's dementia, a degenerative brain disease for which there is currently no cure and is expected to impact even more Americans as the population of those age 65 and older increases.

During May and June, a $.10 donation will be made to the Alzheimer's Association with each purchase of specific Freihofer's products, specially marked with shelf tags in most stores.

"It's estimated that 6.9 million Americans are living with Alzheimer's dementia," said Pam Cerrone, Market 32 and Price Chopper's director of community relations. "Funding is vital for research and clinical trials that are key to developing better treatment, prevention, and outcomes. Our partnership with Freihofer's allows our customers to join us in providing hope to those with Alzheimer's and their loved ones.

"The progress we've made in recent years around detection, diagnosis and treatment is undeniable, but we have much more to do," said Beth Smith-Boivin, executive director of the Alzheimer's Association Northeastern New York Chapter. "We are so thankful to Market32, Price Chopper, and Freihofer's Baking Co. for their continued support and investment in our cause. This partnership not only raises Alzheimer's awareness but is a powerful reminder to those living with dementia and their caregivers that we are deeply committed to their well-being. We are here in their communities, ready to provide the essential information, resources, and support they need to navigate this challenging journey."

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Scenic Vistas, Open Spaces Central to Berkshire's Rural Character

By John TownesSpecial to iBerkshires
05:19AM / Thursday, August 27, 2026

This is the first of a two-part series looking at types of land trusts, their missions and their place within the Berkshires.

Land is an essential resource for life. We all spend the vast majority of our lives directly connected to the land or in structures built on it. Land is also a central core of the global ecosystem that makes the earth sustainable for all lifeforms.

The landscape has special significance in the Berkshires. It is a central element in the region's scenic rural character and quality of life, as well an economic resource that is a basis of tourism.

Access to land, and control of its use, is largely based on ownership. This system enables people to own homes, build businesses, establish communities, and pursue other goals and activities.

However, the private use and control of land can also be a source of contention and conflict — from debates about development at local planning boards to international wars over territory.

Traditionally, local and regional planning policies and regulations such as zoning have been used to balance the concepts of private ownership with shared public goals and needs. In addition government ownership provides land for schools, roads, infrastructure, parks and nature preserves, and other public purposes.

In recent decades another form of land ownership and control has gained increasing visibility and prominence. This concept is often known as land trusts.

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