Williamstown Business Focuses on Connection Through Storytelling

By Tammy Daniels iBerkshires Staff
Print Story | Email Story
WILLIAMSTOWN, Mass. — Hari Kumar's goal is to help people excel at what he calls the oldest art form: story telling.
 
The engineer turned communications specialist recently struck out on his own to found Connect Convivo, which offers public speaking programs. 
 
"Convivo means with life, with joy, with warmth, like in convivial. So the idea is to help people build confidence and joy in their ability to connect," he said. "So with my background in communication, I know that communication isn't just about conveying content. 
 
"It's about building a connection, and especially in these AI driven days, people are really hungry to connect in authentic ways, and storytelling is one of the most authentic."
 
Kumar offers training and classes to help people enhance their personal and organizational speaking skills in storytelling, conversation, networking and presentations. 
 
"So public speaking, presenting customer engagement. For nonprofits, I offer classes on mission-driven storytelling. For businesses, I do customer centric storytelling," he said. "And then for the general public, it starts out with just getting up on stage and telling the story with no slides, no notes, no memorization."
 
Kumar is offering a four-week in-person storytelling series on Wednesdays starting Jan. 8 and ending with a showcase on Jan. 29. More information here; "Adventures in Storytelling" is limited to 10 people. He's also planning a virtual class on presentations and a business storytelling class in February while continuing the regular series. 
 
The goal is to step up a continuing series in-person and virtual of classes for personal skills and for business and nonprofit presenters. 
 
Kumar came to the Berkshires a few years ago "for love," he laughed, as his wife is a professor at Williams College. But he's been in New England for nearly 30 years working in information technology, marketing and education, and is a board member of Nonprofit Center of the Berkshires and sits on the steering committee for 1Berkshires' Youth Leadership Program.
 
This year, he decided it was time to start his own business and graduated from EforAll Business Accelerator program.
 
Communications training is service somewhat lacking in the area, Kumar said. He's been reaching out to nonprofits and local businesses and has been in conversation with MassHire about workplace needs, and is looking to partner with Berkshire Community College.  
 
"A lot of businesses struggle with upskilling and reskilling their workforce," he said. "One of their No. 1 priorities is communication skills. But that's also the area that mass hire doesn't actually offer any training in."
 
Communication and connection had been difficult for him as a child and at times during his career, Kumar said. 
 
"I grew up an introvert. I was very socially awkward. I was an engineer, right?" he said. "And it took a lot of lot of work to figure out, oh, how do I communicate and how to get over, especially as an immigrant, being new to an area, how do you build a community? How do you build connections?"
 
He hopes that his courses will drive connections and bring people together in spaces such as Hotel DownStreet in North Adams, where the first storytelling course will take place. 
 
"Especially these days, when people are so isolated and there's an epidemic of loneliness, I've come to really value community and connection, and so that's the big why behind this," he said. "I want to really help people find confidence and joy in building that community." 

Tags: new business,   communications,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Williamstown Yarn Store Bringing the Hobby Closer to Home

By Breanna SteeleiBerkshires Staff

Gather sources some of its yarn from regional producers. 

WILLIAMSTOWN, Mass. — If you knit, crochet, or want to pick up a new hobby with yarn, a new space is open to get your supplies.

On March 18, owners and friends Ashley Cart and Geraldine Shen opened Gather on Spring Street.

The two teach knitting classes at Williams College and thought it would be great to bring their hobby to life.

"We have always been avid knitters, and we've spent a lot of time together doing that, and find it to be for ourselves like this really wonderfully calming hobby," Shen said.

Shen said they see many people starting to take up the hobby and thought it would be great to open in location convenient for students and to give them a space to curate their work.

"We're finding a lot of interest amongst people to learn how to knit. Young people who want to get off their screens, find something that they can do with their hands, and so we have always talked about, like, wouldn't it be cool to one day do this," Shen said.

Shen said there aren't many options to buy yarn in the area, and often they're a long drive away. While they opened an online shop before finding a storefront, they recognized that for some knitters buying, online was not ideal.

"Yarn is one of those things that you do, at least the first time, want to see it in person, and like touch it, and look at it against your skin, or you know, color combinations, if you knit or crochet, just like to squeeze the yarn, and feel how squishy and soft it is, and so it is one of those things that you can't just easily buy online," she said.

Their new space is at 57 Spring St. on the third floor. An elevator at the Bank Street entrance can be taken straight to their door, it is especially readily accessible to the college students.

"We've sort of been working with Williams students, and we wanted to be accessible to them, because we really feel as though there's a renewed interest in this craft from younger folks, and that it can be a really good thing for them, and so we wanted to make it easy for Williams students to access the store, and they don't all have cars, they don't all leave campus much, so being on Spring Street was important to us," Shen said.

The store offers a variety of yarn and supplies, and a sit and stitch room where anyone can come in and hang out and work on their projects with others.

They buy yarn from local producers and offer other products as well.

"When people come through, like tourists and stuff, often they ask us what can you get here that you can't get anywhere else," said Shen. "So we have some yarns from local farms, we have some handspun by a local artist who's based in Lanesborough, we've got yarn from this woman who dyes it up in Brattleboro [Vt.], and so we're trying to highlight some of the really cool farms that we have around here."

One of the main opportunities they hope to expand on is being able to go into schools and teach children how to knit. They recently were awarded a grant to teach WIlliamstown Elementary School  fourth graders how to knit. Each child was able to make a square and Shen and Cart put all of the squares together and it is now hanging in their space when you walk in.

"We want to go into more schools and teach kids how to knit, because there's some really cool research that talks about, like, the benefits of teaching younger children how to knit. It helps them concentrate, it helps them calm down, and gives them a sense of accomplishment," Shen said.

View Full Story

More Williamstown Stories