MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Clarksburg Students Write in Support of Rural School Aid

By Tammy DanielsiBerkshires Staff

Mason Langenback calculated that Clarksburg would get almost $1 million if the $60 million was allocated equally.
CLARKSBURG, Mass. — Eighth-graders at Clarksburg School took a lesson in civic advocacy this week, researching school funding and writing letters to Beacon Hill that call for fully funding rural school aid. 
 
The students focused on the hardships for small rural schools and their importance to the community — that they struggle with limited funding and teacher shortages, but offer safe and supportive spaces for learning and are a hub for community connections.
 
"They all address the main issue, the funding for rural schools, and how there's a gap, and there's the $4 million gap this year, and then it's about the $40 million next year, and that rural schools need that equitable funding," said social studies teacher Mark Karhan.
 
A rural schools report in 2022 found smaller school districts cost from nearly 17 percent to 23 percent more to operate, and recommended "at least" $60 million be appropriated annually for rural school aid. 
 
Gov. Maura Healey has filed for more Chapter 70 school aid, but that often is little help to small rural schools with declining or static enrollment. For fiscal 2027, she's budgeted $20 million for rural schools, up from around $13 million this year but still far below the hoped for $60 million. 
 
Karhan said the class was broken into four groups and the students were provided a submission letter from Rural Schools Advocacy. The students used the first paragraph, which laid out the funding facts, and then did research and wrote their own letters. 
 
They will submit those with a school picture to the governor. 
 
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