Berkshire United Way Welcomes New Director of Development

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PITTSFIELD, Mass. — Berkshire United Way (BUW) welcomes Jennifer Baril as the new Director of Development. 
 
"This opportunity feels like a natural and meaningful next step. I've always been drawn to work that centers people, partnerships, and real-world solutions, and this has been BUW's way of being for the past century," said Baril. "I'm energized to help strengthen partnerships, grow community investment, and advance this important work, and I'm looking forward to learning, listening, and building alongside an incredible community." 
 
Baril has over 25 years of fundraising experience designing and implementing results-driven programs for community service, education, and healthcare organizations. Previous positions include director of fund development for Health Equity Solutions, senior director of fundraising for the Center for Human Development, senior major gift officer at Western New England University, philanthropy officer at Baystate Health, director of development for Girls Inc. of Holyoke, and at Smith College as assistant director of the alumnae fund followed by major gifts officer. 
 
She currently serves as president of Holyoke's only free after-school program, Homework House Board of Directors, and previously served with Volunteers in Service to America in Los Angeles, Calif. 
 
"We're thrilled to welcome Jennifer to the team as we continue to strengthen our stewardship, diversify our funding streams, and build long-term funding resiliency," said Katherine von Haefen, BUW president and CEO. "We're excited to hear her ideas and connect her with our incredible supporters." 
 
Baril earned her bachelor's degree in psychology from the University of Massachusetts Amherst and her master's degree from UMass Amherst's Isenberg School of Management.
  
To connect with Baril, email jbaril@berkshireunitedway.org or call (413) 442-6948 x18. 

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Thistle 'N Thorn Floral Announces Closing

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — Another North Street business has announced their sudden closure.

Thistle 'N Thorn Floral announced on Instagram that its doors will close. 

"What many people don't see behind a creative business is how much it grows, shifts, and eventually asks more of you than one person can realistically carry. Between the rising costs of flowers, increasing rent, and the sheer volume of work, the business has become almost too successful for one person to sustain alone."

Owner Ashley Davidson opened the shop at 393 North St. a couple years ago and was selling flowers long before that according to her social media history.

Thistle 'N Thorn sold floral arrangements for events like weddings, funerals, and more. She also sold gifts, bouquets and wreaths according to Downtown Pittsfield Inc. Davidson also hosted events and workshops for those to create their own arrangements. 

"While this chapter is closing, I want to be very clear about something. This is not the end for me," Davidson wrote on Instagram.

"I'm incredibly proud of what I built. It took vision, grit, creativity, and a lot of courage. Those things don’t disappear just because a business chapter ends. If anything, they’re the reason I’m confident stepping into whatever comes next."

She also said she will be honoring the weddings and events she has already scheduled and plans to offer more workshops.

 
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