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Customers line up to enter the new Burlington store in Berkshire Crossing on Friday morning.
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Store manager Ryan Traficante cuts the ribbon to open the store on Friday.
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Burlington Store Cuts Ribbon in Pittsfield

By Brittany PolitoiBerkshires Staff
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Craneville Principal Rebecca Sawyer, left, accepts a 'big check' of $5,000 from store manager Ryan Traficante. 

PITTSFIELD, Mass. — Dozens of people stood outside the new Burlington store on Friday to get a $10 coupon toward their shopping spree. 

Shoppers weren't the only beneficiaries at the ribbon cutting, as Craneville Elementary in Dalton received a $5,000 donation for back-to-school supplies. 

"The whole team here, we're all excited to be moving into Pittsfield. We've got a great team of people here working," store manager Ryan Traficante said before presenting a giant check to Craneville Principal Rebecca Sawyer. 

"And we're also excited that we get to work with partners around here, including the AdoptAClassroom program." 

Formerly "Burlington Coat Factory," the discount retailer now has 26 stores in Massachusetts and 1,115 stores nationwide. The space at 555 Hubbard Ave., Berkshire Crossing, was vacated by Staples in December after 30 years in business. 

This location has hired upward of 40 employees and continues to recruit talent. Traficante explained it is a "pretty big store," with home goods, clothing, a baby section, and a beauty section. 

"We sell a little bit of everything," he said. 

The company launched a Burlington Store Experience 2.0 initiative to make shopping easier for the customer with defined sections and increased signage. It was applied to the Pittsfield location. 

Traficante said the process of opening was a lot of work, but an exciting time.  

"It was just setting up all the fixtures and getting all the trucks with the merchandise in, hiring a whole new team. We got to explore a lot of Pittsfield, going to a lot of different places recruiting people," he said. 


"It's a great area." 

The first 100 customers on Friday received a $10 bonus card, and the promotion continues on Saturday. People flooded into the store to see what Burlington has to offer. 

Community members from Craneville wore matching shirts for the occasion. AdoptAClassroom helps offset the financial burden that teachers incur, often about $860 per year, to equip classrooms with the supplies needed for student success. 

Sawyer said teachers are "so excited" to get some extra money for supplies. The $5,000 will be divided by about 40 people, giving each classroom about an extra $125. 

"These are things that don't happen often," she said. 

"And our school year kicks off with staff on Monday, and our students join us on Wednesday, so this happening today was just kind of a really, really special way to start our school year." 

The funds will benefit classroom teachers, special educators, specialists, and related service providers at Craneville. That $125 can be substantial when you're talking about school supplies and making sure students have what they need, the principal explained. 

"And to really enhance education. I think that's sometimes what gets a little bit lost," Sawyer added. 

"We can educate kids, and we educate kids very well, but to enhance it and take it to the next level, that's really exciting." 

The store is open from 9 a.m. to 11 p.m. Monday-Saturday, and from 9 a.m. to 10 p.m. on Sundays.


Tags: new business,   donations,   ribbon cutting,   store opening,   

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BRTA Focuses on a New Run Schedule

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — The Berkshire Regional Transit Authority is still working on maintaining its run schedules after dropping the route realignment proposal.

Last Thursday's meeting was Administrator Kathleen Lambert's first official meeting taking over the reins; retiring director Robert Malnati stayed during a transition period that ended last month.

Lambert is trying to create a schedule that will lessen cancellations. There was a two-hour meeting the week before with the drivers union to negotiate run bids and Lambert is working with the new operating company Keolis, which is taking over from Transdev.

The board spoke about anonymous emails from drivers, which Lambert said she has not seen. iBerkshires was not able to see those letters, but has received some. 

"They were lengthy emails from someone describing themselves as concerning BRTA employee, and there was a signed letter from a whole group of employees basically stating their concerns. So, you know, to me, it was a set of whistleblowers, and that, what my understanding is that this really triggers a need for some type of process to review the merits of these whistleblowers, not going to call them accusations, but basically expressions of concern," said member Stephen Bannon.

A letter iBerkshires received spoke of unhappy drivers who were considering quitting because of decisions being made without "input from frontline staff," frustration and falling morale, and the removal of the former general manager shortly after Lambert came in.

Lambert said it's difficult to navigate a new change. She also noted many drivers don't want to do Saturday runs and it has been hard negotiating with drivers on the new runs.

"I would like you all to keep in mind that the process of change is super difficult. Transdev has been here for 20 years, and some of these drivers have never known any other operating company, the way some of the operations have been handled has been archaic," she said. "So getting folks up to speed on how a modern transit system works is going to be painful for them. So I don't want to say that I'm unsympathetic, because I am sympathetic, but I am trying to coax people along with a system that's going to seem very strange to them."

The board spoke about better communication between them and Lambert, citing cooperation will be best moving forward.

"There's just a lot of stuff in the air right now, and there are a lot of fires to put out to make this a coordinated effort. And if we don't keep our communications open and be straightforward, then you get blindsided about how you know the input that you could get from us about your position, and how you know what's going on in your direction, and we get blindsided. And I think that we have to make sure that this is a collaboration," said member Sherry Youngkin.

"Both sides have responsibilities, because in the long run, this advisory board is going to have to make decisions as to how we brought forward and if we've gone forward in a fair and helpful way. And I think that's hopefully what everybody is looking for also." 

Transdev and Keolis held a three-day recruiting event interviewing almost 40 candidates and offering jobs to eight, but only three stayed on to start training. Lambert said it was disappointing but she will keep trying to retain more people.

In her first report to the board, she noted that ridership dipped a little over 10 percent, but still remains higher than last year, adding that was because of cancellations of services because of the lack of drivers.

Like the last meeting, some of the advisory board members were torn over the start of the Link413 service, worried that the start of the service took drivers away and the numbers of riders are low.

Lambert, however, said the ridership has doubled from last month.

"As I've spoken before, we have, generally, a six-month adoption for brand-new service before you can really go in and evaluate, are you being successful based on the grant that my predecessor wrote along with the team for PBTA and RTA, we are ahead of schedule, which is pretty good, so I'm hoping that will continue to improve," she said.

Member Renee Wood said the board never approved the service, adding the only thing she could find in the minutes was a vote to accept the equipment. She said it was supposed to be put on the agenda to discuss.

"The Link413 service has been three years in the making. It's been a grant that was accepted and has been working with our partners, PVTA and FRTA, to put into place. So I don't have the entire history of how that process worked, but it's been three years in the making, and did we not understand that once we accept that grant that we were going to put in new service?" Lambert said.

The board discussed if Title VI, the Civil Rights Act, was followed with an accurate review and accurate amount of time for public comment period on the service changes and if its attorney should review if the  grant conditions were properly followed.

Lambert said changes had the 60-day comment period included in the proposed route realignment packet, giving the opportunity for the community to respond to that as well but will look into the legality of the situation with their attorney.

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