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Housing Secretary Edward Augustus talks seasonal housing in the state at Norman Rockwell Museum on Wednesday. Stockbridge, Alford, Becket, Hancock, Monterey, Mount Washington, Otis, and Tyringham have this designation, as established in the Affordable Homes Act.
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Eight Berkshire towns are designated as seasonal housing communities, allowing them leverage in preserving and developing affordable year-round housing.

Housing Secretary Talks Seasonal Communities at Rockwell Museum

By Brittany PolitoiBerkshires Staff
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Housing Secretary Ed Augustus meets with the Seasonal Communities Advisory Council in Stockbridge after participating in a housing panel on Community Television of the Southern Berkshires.

STOCKBRIDGE, Mass. — Eight Berkshire communities have more than 40 percent seasonal housing, warranting a designation from the state.

Housing Secretary Edward Augustus traveled to the Norman Rockwell Museum on Wednesday for the second meeting of the Seasonal Communities Advisory Council. Stockbridge, Alford, Becket, Hancock, Monterey, Mount Washington, Otis, and Tyringham have this designation, as established in the Affordable Homes Act.

Earlier this week, each of the 25 designated "seasonal" communities received a notification letter. Local legislative bodies will have to approve the designation.

Augustus said he is "open-minded" and doesn't have preconceived notions about the effort to create tools to address the unique housing needs of communities that experience substantial variation in seasonal employment.  

"I think our goal is to get, hopefully, all of the 25 that were listed in the statute to accept that designation, to figure out the criteria by which we might invite some additional communities to get that designation and have them do that process," he explained.

"And then to get regulations that put in place the mechanism for using the tools that are identified in the statute, some of which I just mentioned, as well as starting to explore what other tools we might want to identify."

Communities in this designation can prefer housing for municipal workers, establish trust funds to preserve affordable housing for residents and artists, create housing needs assessments, allow tiny homes by right and increase property tax exemptions for primary residences. 

Of the more than 43,000 registered short-term rentals in Massachusetts, Berkshire County has about 1,800. Most second homes are in South County, several communities having between 60 percent and 85 percent. The Berkshires have a higher seasonal employment ratio than central Mass, with several communities having a ratio of 1.5-2 and higher.

The county's area median income ranges from $100,000 to $110,000 for a four-person family while the average home in South County costs several hundred thousand dollars.

For additional communities to be considered seasonal, they must have high rates of short-term rentals, significant population increases with seasonal visitors, excessive disparities between the area median income and the income required to purchase the local median home price, a percentage of seasonal housing, and high variations in the average monthly variation of employment.

Augustus said the state has to do everything the statute requires within the next year "and then beyond that, how do we further expand the things that we can put in place that will help the unique challenges of seasonal communities."

He explained that the designation has no cap but every community in the state won't locally be a seasonal community.



"That's where we're trying to figure out, where do you chop those lines and there are some statutorily identified benefits of being a seasonal community," he said, such as the Year-Round Housing Trust.

The EOHLC has proposed three working groups to facilitate the development of regulations by the fall: Metrics and Further Designation, Year-Round Housing Trusts and Restrictions, and Tools and Requirements: Existing and Future.

Augustus noted the office is taking additional suggestions for working groups.

When asked, the secretary also weighed in on funding uncertainties to recent executive orders by President Donald Trump. He reported that the Affordable Homes Act "really is state funding but often, state funding being blended with federal funding."

While not directly impacted, cuts could affect a project that has also received federal dollars such as the Low Income Housing Tax Credits.

Augustus said Trump's proposed tariffs on Canada, Mexico, and China add another level of uncertainty to this conversation because of building costs.

"When you think about development, a lot of development deals with trying to attract investment equity, different funds that put money into housing development. Well, equity doesn't like uncertainty," he added.

Earlier in the day, Augustus joined the Berkshire Edge and local housing policy experts on Community Television of the Southern Berkshires to discuss how state efforts can support bringing down costs amid the housing crisis. He reported hearing about the unique challenges that rural communities face with infrastructure, planning capabilities, and technical assistance.

"Honestly, it was a comprehensive conversation that really ran the whole waterfront of issues facing the Berkshires," he said.

"And issues facing the Berkshires are also issues facing the commonwealth."


Tags: affordable housing,   

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Pryor & Peacock's Whimsical Furniture Environmentally Friendly

By Breanna SteeleiBerkshires Staff
 

The company uses digital printing to create the upholstery fabric, saving water and saving vintage furniture from ending up in landfills.

STOCKBRIDGE, Mass. — A unique furniture store has popped up on Elm Street this month.

Mom-and-daughter store Pryor & Peacock is hosting the pop-up storefront from Aug. 13 to Aug. 25 at 6 Elm. The New Marlborough business is co-founded by Rosalina Wright and Luca Shapiro, who is also the creative director. 

Their online shop was created in 2024 but they wanted people to see the pieces in person, so they're renting the space for a limited time before a long-term tenant moves in.

The store sources prints to create unique fabrics and reimagines vintage and antique furniture acquired at auctions, local shops, and online.

"We source prints from all over the world that date from the late 1600s up through mid-20th century, and Luca turns those prints into fabric by manipulating them, scanning them, oftentimes has to add or subtract things, and then we manufacture the fabric using only digital printing, which is very environmentally friendly, unlike traditional textile printing," Wright said.

Upholstering the furniture can take weeks of work. Shapiro looks for the perfect design for each piece and, if need be, uses Adobe Photoshop to extend the art work to fit or enhance the print.

"One of the most difficult parts comes in marrying the fabric to a piece of furniture because we only use antique and vintage frames also to be earth friendly, and they're also more beautiful and durable than new furniture," Wright said. "So the image has to go with the furniture, so that takes a lot of work."

One of Pryor & Peacock's missions is to be environmentally friendly. Digital printing doesn't use the same amount of water as traditional textile productions do nor does it contaminate water with ink according to their website.

Not only are they saving water, but they are saving furniture from going into the landfill while also using more durable furniture that doesn't break as easily as current pieces. They started their business to create something unique and to help the environment together.

"It's creating something nobody else is doing. People can't continue to buy throwaway furniture. Six percent of American landfills is furniture, and digital printing not only opens up the possibility of being able to put unique images on a piece of furniture, but it also is, as I said, environmentally friendly. So, for us, the excitement is to take an old East Lake settee that somebody's going to store in their barn and forget about, and make it something completely new and surprising," Wright said.

They hope their furniture helps bring a pop of fun to someone's home.

"We think our furniture is very whimsical and surprising, and most furniture today is oatmeal colored couches and gray neutral chairs, and it's boring," she said.

The two named their business after their mothers' maiden names to honor them and believe the name reflects their pieces.

Shapiro works in interior design outside of the business and the two liked working together and thought it would be great to start a business together. Shapiro says they can work well together and that her and her mother, Wright, has flipped houses before and have the same eye for design.

"So it's very easy for us to work together. When we see something, generally we agree on whether it works or doesn't work on a piece. We agree on the color schemes and that sort of thing. So it's very fun and fulfilling to work together," Shapiro said. 

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