image description

Pittsfield Health Initiative Vaccinates Underrepresented Population

By Brittany PolitoiBerkshires Staff
Print Story | Email Story

PITTSFIELD, Mass. — The Pittsfield Health Department worked to vaccinate Hispanic community members after noticing they were underrepresented.

At Wednesday's Board of Health meeting, public health nurse Patricia Tremblay and community health worker Gabrielle DiMassimo presented the results of the targeted initiative to address vaccination hesitancy in this population.

Through messaging and clinics, the department administered more than five times more vaccines to Hispanic community members this season than the previous — jumping from 14 doses last season to 74 doses in the 2024-2025 season.

The public health workers recognized that this isn't a large number but said they obtained valuable insights throughout the process, Tremblay explaining, "It's not significant maybe but it's important."

"Through this program, we've taken several steps to address the hesitancy in Pittsfield and that would include doing our focus groups, our survey to assess, increasing our number of clinics as well as doing clinics specific for this population," DiMassimo said.

"And we also increased our messaging to the community through the billboards, using these incentives, trying to encourage folks to come. We really pushed our vaccine program this year."

Chair Roberta Elliott commended the health workers, stating "I'm so impressed with how you set it up, the questions you asked, the process, how it all came together."
 
In mid-2023, the department found that only 4.75 percent of the county's Hispanic residents were vaccinated for COVID-19 and the flu. The barriers they identified were misinformation on social media, lack of information on side effects, fear of death from vaccines, and religious beliefs.

It was funded with about $20,000 in American Rescue Plan Act money.

The Massachusetts Department of Health's respiratory illness dashboard shows that 15.8 per 100,000 Hispanic or Latino residents visited the emergency department in late January for COVID-19 and 154.7 per 100,000 for influenza.

"What these data points show are that really Hispanic populations use the emergency department for both COVID and for flu as a primary care and they are more frequenting emergency departments than non-Hispanic counterparts," DiMassimo explained.


"We also see as well that hospital admissions are increased for both COVID and flu for Hispanic community members in Massachusetts and we believe that may also be attributed to the lower vaccination rates. Therefore, increasing the severity of illness."

Statewide, immunization rates for this population are just above last year's.

The Health Department conducted three focus groups in June with participants identified through community leaders and organizations working with the community. They asked several questions, including if the residents had concerns about the vaccines, if there were related past events that discouraged them from getting vaccinated, and if distance or timing of clinics were preventing them from being vaccinated.

Ninety-five percent of respondents attributed their hesitancy to misinformation, lack of information, and fear of death. Seventy-right percent received at least one dose of the COVID-19 vaccine due to work and travel restrictions.

"We really kind of focused on what messaging did we want to put out to the community that effectively addressed the concerns that we identified from the focus groups," DiMassimo said.

There were three billboards placed across the city with information about vaccination clinics — two featuring Volunteers In Medicine Executive Director Ilana Steinhauer.

Five clinics were hosted during Hispanic Heritage Month during which 43 doses were administered to Hispanic residents and over 130 doses to the general population. In total, 74 doses were administered to the Hispanic population in 2024-2025, compared to the 14 doses in the former season and five before that.

Incentives such as free food and giveaway bags aimed to draw people in.

Tremblay explained that the number doesn't represent 74 different people because many got both vaccines.

"I don't think our grant showed a significant change but I think we've learned a lot more from going through the process and I think that's an important piece of it," she said.

Through a survey, the department found that 72 percent of the 30 respondents did not feel hesitant about vaccination, 83 percent are getting vaccinated for health and safety, and 97 percent plan to get vaccinated the following year. Almost all respondents said the experience was overall very positive.

The department has vaccinated more than 610 people this season — up from 260 the previous season.


Tags: board of health,   vaccinations,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

BRTA Focuses on a New Run Schedule

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — The Berkshire Regional Transit Authority is still working on maintaining its run schedules after dropping the route realignment proposal.

Last Thursday's meeting was Administrator Kathleen Lambert's first official meeting taking over the reins; retiring director Robert Malnati stayed during a transition period that ended last month.

Lambert is trying to create a schedule that will lessen cancellations. There was a two-hour meeting the week before with the drivers union to negotiate run bids and Lambert is working with the new operating company Keolis, which is taking over from Transdev.

The board spoke about anonymous emails from drivers, which Lambert said she has not seen. iBerkshires was not able to see those letters, but has received some. 

"They were lengthy emails from someone describing themselves as concerning BRTA employee, and there was a signed letter from a whole group of employees basically stating their concerns. So, you know, to me, it was a set of whistleblowers, and that, what my understanding is that this really triggers a need for some type of process to review the merits of these whistleblowers, not going to call them accusations, but basically expressions of concern," said member Stephen Bannon.

A letter iBerkshires received spoke of unhappy drivers who were considering quitting because of decisions being made without "input from frontline staff," frustration and falling morale, and the removal of the former general manager shortly after Lambert came in.

Lambert said it's difficult to navigate a new change. She also noted many drivers don't want to do Saturday runs and it has been hard negotiating with drivers on the new runs.

"I would like you all to keep in mind that the process of change is super difficult. Transdev has been here for 20 years, and some of these drivers have never known any other operating company, the way some of the operations have been handled has been archaic," she said. "So getting folks up to speed on how a modern transit system works is going to be painful for them. So I don't want to say that I'm unsympathetic, because I am sympathetic, but I am trying to coax people along with a system that's going to seem very strange to them."

The board spoke about better communication between them and Lambert, citing cooperation will be best moving forward.

"There's just a lot of stuff in the air right now, and there are a lot of fires to put out to make this a coordinated effort. And if we don't keep our communications open and be straightforward, then you get blindsided about how you know the input that you could get from us about your position, and how you know what's going on in your direction, and we get blindsided. And I think that we have to make sure that this is a collaboration," said member Sherry Youngkin.

"Both sides have responsibilities, because in the long run, this advisory board is going to have to make decisions as to how we brought forward and if we've gone forward in a fair and helpful way. And I think that's hopefully what everybody is looking for also." 

Transdev and Keolis held a three-day recruiting event interviewing almost 40 candidates and offering jobs to eight, but only three stayed on to start training. Lambert said it was disappointing but she will keep trying to retain more people.

In her first report to the board, she noted that ridership dipped a little over 10 percent, but still remains higher than last year, adding that was because of cancellations of services because of the lack of drivers.

Like the last meeting, some of the advisory board members were torn over the start of the Link413 service, worried that the start of the service took drivers away and the numbers of riders are low.

Lambert, however, said the ridership has doubled from last month.

"As I've spoken before, we have, generally, a six-month adoption for brand-new service before you can really go in and evaluate, are you being successful based on the grant that my predecessor wrote along with the team for PBTA and RTA, we are ahead of schedule, which is pretty good, so I'm hoping that will continue to improve," she said.

Member Renee Wood said the board never approved the service, adding the only thing she could find in the minutes was a vote to accept the equipment. She said it was supposed to be put on the agenda to discuss.

"The Link413 service has been three years in the making. It's been a grant that was accepted and has been working with our partners, PVTA and FRTA, to put into place. So I don't have the entire history of how that process worked, but it's been three years in the making, and did we not understand that once we accept that grant that we were going to put in new service?" Lambert said.

The board discussed if Title VI, the Civil Rights Act, was followed with an accurate review and accurate amount of time for public comment period on the service changes and if its attorney should review if the  grant conditions were properly followed.

Lambert said changes had the 60-day comment period included in the proposed route realignment packet, giving the opportunity for the community to respond to that as well but will look into the legality of the situation with their attorney.

View Full Story

More Pittsfield Stories