ALBANY, NY. — Price Chopper/Market 32 and NEWS10abc have concluded their two month-long initiative to help American Red Cross' disaster response efforts, raising $150,000 through contributions from Price Chopper/Market 32 customers and teammates along with a company match. 

 

Recognizing the challenges being faced due to weather events such as hurricanes Helene and Milton, Price Chopper/Market 32 increased its initial $10,000 match to bring the total donation to an even $150,000.

 

"Price Chopper/Market 32 is gratified to work with NEWS10abc to heighten awareness of the devastating toll that natural disaster can levy on a community and to rally teammates and customers in support of the American Red Cross as it provides vital assistance to those most impacted," said Blaine Bringhurst, President of Price Chopper/Market 32. "We're proud to join hands with all who step up to support neighbors and friends in need."

 

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and generosity from donors. From hurricanes to fires to floods, the American Red Cross responds to nearly 64,000 disasters each year and 95 percent of their disaster relief workers are volunteers.

 

"Every eight minutes someone needs the Red Cross.  From house fires to natural disasters, like the recent devastating tornadoes and hurricanes, we go wherever we're needed. The need for Red Cross services is growing and every day we are out responding in our communities. We are so grateful to the Price Chopper/Market 32 customers for their generosity and to the Golub family for their partnership and ongoing support for our mission. Their support ensures we can be there 24/7 bringing hope and healing when it's needed most," said Kate Qualters, Kate Qualters, Interim Regional Chief Executive Officer American Red Cross of Eastern New York.

 

"We were so proud to partner with Price Chopper/Market 32 on this campaign to raise funds for the American Red Cross. We know that many of our viewers will have to call on the American Red Cross for help as a result of these most recent storms or other disasters. We all need to do our part to make sure that the Red Cross is there to help when they are needed," said Jerry Brehm, NEWS10/WTEN-TV's Vice President and General Manager.