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Haddad Subaru presents the Berkshire Humane Society on Friday with an $8,000 donation raised during last year's Share the Love event.

Haddad Subaru 'Shares the Love' With Berkshire Humane Society, Donating $8K

By Brittany PolitoiBerkshires Staff
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Haddad's 'charity mobile' is decked out with logos of organizations the dealership has supported. 

PITTSFIELD, Mass. — An $8,000 boost from Haddad Subaru sparked canine and human smiles at the Berkshire Humane Society on Friday.

The sizable donation is a result of the dealership's 2023 Share the Love event, which has raised more than $130,000 for the shelter in eight years of being a beneficiary. In partnership with Subaru of America, the dealership donates a fraction of service tickets and car sales during November and December.

"The consumer that actually is purchasing the vehicle gets to choose where they want this donation to go and overwhelming support has been for the Humane Society," said Chris Kramek, general manager of Haddad Subaru.

Adoptable dogs Riddick, Rosie, and Teddy joined the check presentation. BHS Executive Director John Perreault said he knows that the Haddad team would certainly like these dogs in a home by the end of the day.

For each new Subaru sold or leased between Nov. 16, 2023,  and Jan. 2, 2024, the purchaser could chose one of two local charities to receive $300. Strong Little Souls of Pittsfield is another beneficiary of the 2023 Share the Love drive, also receiving a large check for pediatric cancer awareness.

"This is the eighth year for the Share the Love campaign and to date, we've raised over $131,000. Now what does that mean? It means a lot," Perrault said.

"It's not just the animals finding homes, it's us being able to provide food for our pet food pantry, some discounts at our wellness clinic, taking in pets of people in crisis for our Safe Pet Program. This goes a long way."

The shelter houses more than 1,500 animals a month and Perreault said the partnership with Haddad's makes a "major impact."  


"I also want to thank them for everything that they do in our community," he added. "We are just one of the many organizations that helped throughout the year."

Parked behind the BHS and Haddad's representatives were vehicles purchased from and maintained by the dealership. Perreault explained that when the shelter is looking for a vehicle, they look to Haddad's because of their philanthropic practices, as "nonprofits wouldn't really benefit or be here if it wasn't for our local businesses and Haddad's is certainly at the top of that list."

"They're a great community partner," he said.

Kramek highlighted the "charity mobile," a Subaru Forester adorned with logos from organizations the dealership has supported.

"These are all of the philanthropic efforts that we participate in throughout the year. None of them are one-and-done so we continue to work with them. I probably have another six or seven stickers I need to put on there," he said.

"So it just kind of gives the public a little bit of an idea of what Haddad Helps means. This isn't just the Subaru store, this is also our Toyota store, our Hyundai store participates in a lot of these programs as well."

This allows customers to see that the sale doesn't just result in a commission, he added, as monies are going into the community.

Tickets are now on sale for the 12th annual Choose Your Subaru raffle where the winner can choose from a brand new Subaru from the dealership. One can be purchased for $40 or three for $100 with the drawing this fall.


Tags: BHS,   donations,   

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Prospect Meadow Farm Opens New Vocational Barn

By Breanna SteeleiBerkshires Staff

A charcuterie board at the event displays fare from some of the regional producers.

PITTSFIELD, Mass. — Prospect Meadow Farm last week officially opened a new barn to sell plants and other goods it produces.

Prospect Meadow Farm Berkshires is an expansion of ServiceNet's first farm in Hatfield that has provided meaningful agricultural work, fair wages, and personal and professional growth to hundreds of individuals with intellectual and developmental disabilities since opening in 2011. 

The Berkshires farm opened on Crane Avenue two years ago and has now introduced a new vocational and unwinding space for the more than 25 farmhands who get paid a minimum wage.

"This is a facility for our folks who work on the farm to learn additional skills and do additional work," said Vice President of Vocational Services Shawn Robinson at the Friday event. "So we have a food packaging space, we've got a walk-in cooler space, we've got a floral design space, we've got a farm store room for staff, lunch room, and then a meditation room that we're standing in now, which is when you're having those hard moments and you need to get away from everything.

"This is going to be a peaceful place you can find and sort of find some comfort, and then hopefully get back to work."

The barn was built by funds from the state Executive Office of Economic Development and the state Department of Agricultural Resources that equated to around $600,000, with ServiceNet contributing around the same amount. The structure took over a year to build.

The state's Department of Developmental Services Commissioner Sarah Peterson spoke on how meaningful this farm and ServiceNet is to her and that this place is important to those who need it.

"Places like this are so crucial because they create opportunities for people living with disabilities that aren't plentiful," she said. "People living with developmental and intellectual disabilities have an unemployment rate over 25 percent five times the rate for people without disabilities, even more jarring is under appointment, which is at 80 percent. That means that four out of every five people with disabilities earn below market rate wages and have limited upward mobility.

"The building itself is really impressive, but what you're really seeing here is the result of vision. It's about opportunity, it's about community, and it's founded in the belief that every person deserves the chance to learn and work and contribute to thrive under the leadership of ServiceNet."

One aspect of the barn will be the market where produce from the farm and other local growers will be sold as well as keeping the tradition of Jodi's Seasonal, which previously occupied the location, alive with plant sales. The market will be open Monday through Saturday from 10 a.m. to 3 p.m.

"Everything you see in terms of the tomatoes, the fresh produce, that's all done with the hands of our farm hands here, individuals with disabilities who get out every single morning, get in those greenhouses, put their hands in the dirt, and make all of this happen, and this is just the start," said Robinson. "This farm is a little over a year old at this point, but give it another two years, and we hope to be growing enough food to share throughout the Berkshires."

Robinson said the farm is focused on local food security, recently partnering with the Hatfield Council on Aging and planning to work toward making enough food to partner with places in the Berkshires.

He said the barn serves the Hatfield farm and what the employees here needed.

"We've been able to learn the needs of the farm hands who work there and so we have learned that they need a comfortable break space for those times where it's hard to be out in the fields, we've learned that a quiet space for when you're going through something you need to be away from people are key, and then also we have a small farm store in Hatfield, but we've seen increasing interest in retail work from our participants, so we thought it was time for a larger-scale farm store," he said.

Robinson noted that Prospect Meadow Farm has helped the individuals working there feel valued and head.

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