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Haddad Subaru presents the Berkshire Humane Society on Friday with an $8,000 donation raised during last year's Share the Love event.

Haddad Subaru 'Shares the Love' With Berkshire Humane Society, Donating $8K

By Brittany PolitoiBerkshires Staff
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Haddad's 'charity mobile' is decked out with logos of organizations the dealership has supported. 

PITTSFIELD, Mass. — An $8,000 boost from Haddad Subaru sparked canine and human smiles at the Berkshire Humane Society on Friday.

The sizable donation is a result of the dealership's 2023 Share the Love event, which has raised more than $130,000 for the shelter in eight years of being a beneficiary. In partnership with Subaru of America, the dealership donates a fraction of service tickets and car sales during November and December.

"The consumer that actually is purchasing the vehicle gets to choose where they want this donation to go and overwhelming support has been for the Humane Society," said Chris Kramek, general manager of Haddad Subaru.

Adoptable dogs Riddick, Rosie, and Teddy joined the check presentation. BHS Executive Director John Perreault said he knows that the Haddad team would certainly like these dogs in a home by the end of the day.

For each new Subaru sold or leased between Nov. 16, 2023,  and Jan. 2, 2024, the purchaser could chose one of two local charities to receive $300. Strong Little Souls of Pittsfield is another beneficiary of the 2023 Share the Love drive, also receiving a large check for pediatric cancer awareness.

"This is the eighth year for the Share the Love campaign and to date, we've raised over $131,000. Now what does that mean? It means a lot," Perrault said.

"It's not just the animals finding homes, it's us being able to provide food for our pet food pantry, some discounts at our wellness clinic, taking in pets of people in crisis for our Safe Pet Program. This goes a long way."

The shelter houses more than 1,500 animals a month and Perreault said the partnership with Haddad's makes a "major impact."  


"I also want to thank them for everything that they do in our community," he added. "We are just one of the many organizations that helped throughout the year."

Parked behind the BHS and Haddad's representatives were vehicles purchased from and maintained by the dealership. Perreault explained that when the shelter is looking for a vehicle, they look to Haddad's because of their philanthropic practices, as "nonprofits wouldn't really benefit or be here if it wasn't for our local businesses and Haddad's is certainly at the top of that list."

"They're a great community partner," he said.

Kramek highlighted the "charity mobile," a Subaru Forester adorned with logos from organizations the dealership has supported.

"These are all of the philanthropic efforts that we participate in throughout the year. None of them are one-and-done so we continue to work with them. I probably have another six or seven stickers I need to put on there," he said.

"So it just kind of gives the public a little bit of an idea of what Haddad Helps means. This isn't just the Subaru store, this is also our Toyota store, our Hyundai store participates in a lot of these programs as well."

This allows customers to see that the sale doesn't just result in a commission, he added, as monies are going into the community.

Tickets are now on sale for the 12th annual Choose Your Subaru raffle where the winner can choose from a brand new Subaru from the dealership. One can be purchased for $40 or three for $100 with the drawing this fall.


Tags: BHS,   donations,   

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BRTA Focuses on a New Run Schedule

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — The Berkshire Regional Transit Authority is still working on maintaining its run schedules after dropping the route realignment proposal.

Last Thursday's meeting was Administrator Kathleen Lambert's first official meeting taking over the reins; retiring director Robert Malnati stayed during a transition period that ended last month.

Lambert is trying to create a schedule that will lessen cancellations. There was a two-hour meeting the week before with the drivers union to negotiate run bids and Lambert is working with the new operating company Keolis, which is taking over from Transdev.

The board spoke about anonymous emails from drivers, which Lambert said she has not seen. iBerkshires was not able to see those letters, but has received some. 

"They were lengthy emails from someone describing themselves as concerning BRTA employee, and there was a signed letter from a whole group of employees basically stating their concerns. So, you know, to me, it was a set of whistleblowers, and that, what my understanding is that this really triggers a need for some type of process to review the merits of these whistleblowers, not going to call them accusations, but basically expressions of concern," said member Stephen Bannon.

A letter iBerkshires received spoke of unhappy drivers who were considering quitting because of decisions being made without "input from frontline staff," frustration and falling morale, and the removal of the former general manager shortly after Lambert came in.

Lambert said it's difficult to navigate a new change. She also noted many drivers don't want to do Saturday runs and it has been hard negotiating with drivers on the new runs.

"I would like you all to keep in mind that the process of change is super difficult. Transdev has been here for 20 years, and some of these drivers have never known any other operating company, the way some of the operations have been handled has been archaic," she said. "So getting folks up to speed on how a modern transit system works is going to be painful for them. So I don't want to say that I'm unsympathetic, because I am sympathetic, but I am trying to coax people along with a system that's going to seem very strange to them."

The board spoke about better communication between them and Lambert, citing cooperation will be best moving forward.

"There's just a lot of stuff in the air right now, and there are a lot of fires to put out to make this a coordinated effort. And if we don't keep our communications open and be straightforward, then you get blindsided about how you know the input that you could get from us about your position, and how you know what's going on in your direction, and we get blindsided. And I think that we have to make sure that this is a collaboration," said member Sherry Youngkin.

"Both sides have responsibilities, because in the long run, this advisory board is going to have to make decisions as to how we brought forward and if we've gone forward in a fair and helpful way. And I think that's hopefully what everybody is looking for also." 

Transdev and Keolis held a three-day recruiting event interviewing almost 40 candidates and offering jobs to eight, but only three stayed on to start training. Lambert said it was disappointing but she will keep trying to retain more people.

In her first report to the board, she noted that ridership dipped a little over 10 percent, but still remains higher than last year, adding that was because of cancellations of services because of the lack of drivers.

Like the last meeting, some of the advisory board members were torn over the start of the Link413 service, worried that the start of the service took drivers away and the numbers of riders are low.

Lambert, however, said the ridership has doubled from last month.

"As I've spoken before, we have, generally, a six-month adoption for brand-new service before you can really go in and evaluate, are you being successful based on the grant that my predecessor wrote along with the team for PBTA and RTA, we are ahead of schedule, which is pretty good, so I'm hoping that will continue to improve," she said.

Member Renee Wood said the board never approved the service, adding the only thing she could find in the minutes was a vote to accept the equipment. She said it was supposed to be put on the agenda to discuss.

"The Link413 service has been three years in the making. It's been a grant that was accepted and has been working with our partners, PVTA and FRTA, to put into place. So I don't have the entire history of how that process worked, but it's been three years in the making, and did we not understand that once we accept that grant that we were going to put in new service?" Lambert said.

The board discussed if Title VI, the Civil Rights Act, was followed with an accurate review and accurate amount of time for public comment period on the service changes and if its attorney should review if the  grant conditions were properly followed.

Lambert said changes had the 60-day comment period included in the proposed route realignment packet, giving the opportunity for the community to respond to that as well but will look into the legality of the situation with their attorney.

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