 Theaters Respond to Changing Customer Tastes, Studio RequirementsLocal theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.  Community, Investment Keep Silver Screens Lit in the BerkshiresA community drive called Save the Triplex, led by local resident Nicki Wilson, was quickly organized. It gained strong support and within several months managed to raise sufficient funds to make an offer to buy the Triplex for $1 million. Stanley facilitated the deal by providing a five-year mortgage to spread out the purchase price.  Pandemic, Economics Transform Berkshire Moviegoing OptionsThe expansion and remodeling of Images Cinema at 50 Spring St. in Williamstown reflects the unusual cinematic landscape of Berkshire County in the wake of a very disruptive period that was sparked by the COVID pandemic of 2020.  Williamstown's Images Cinema Plans to Double Its ImpactImages Cinema wants to double its impact while remaining within its current footprint on Spring Street. |
