Create an Ad: MyCom Federal Credit Union
PITTSFIELD, Mass. — MyCom Federal Credit Union partnered with us once again for the Junior Marketers Create an Ad series, giving Morningside Community School third graders the chance to design ads for the organization.
Math interventionist Billie Jo Lamoureaux invited half-a-dozen third graders in Megan Trivilino's class to create advertisements for MyCom Federal Credit Union, highlighting the institution's commitment to financial education and community service.
MyCom Federal Credit Union, located at 101 Fenn St., works with Berkshire County community members to promote financial literacy and provide member-focused financial services.
"The mission is to help our members, help the community, give back to the community, and help our members grow," said CEO and Chief Financial Officer Lisa Laughnane.
"We achieve this by listening to our members, listening to what they want, what they need, how we can help them, and always putting our members first."
Unlike banks, credit unions are considered to be owned by the members instead of stakeholders and being traded on the stock market. This means its members are able to receive its profits back in terms of lower loan rates and higher savings rates, she explained.
It's important to have an organization like MyCom in the community because it is always looking to give back and help the community grow, whether it's through volunteering, sponsoring, or donations, Laughnane said.
"We're here to build the community as we are here to build up our services as well," she said.
During the school visit, the students learned about loans, credit, and financial responsibility, including the importance of saving money, avoiding unmanageable debt, and making on-time payments to build strong credit.
"They make people bank accounts, and the people put the money in it, and they save it over the years, so they can have it for the future so they can do something very good with it, like college," third-grader Aurora Rose Winters said.
The students' drawings showcased its member-centered focus by showing people really happy obtaining their needs or wants, such as a new car or building their savings accounts.
"We really liked all the different aspects that students put into the pictures, because each one of them kind of had something different that really is really makes MyCom what it is," Laughnane said.
Choosing the three winners was no easy feat — every student and staff member in the building had a hand in the decision, she said.
"They did a phenomenal job. They really put the idea of MyCom and understood the loan process," Laughnane said.
In their drawings, the students demonstrated how individuals can take out a loan to purchase something and pay it back over time. They also featured piggy banks, reinforcing the importance of saving money.
"In our book they all were winners," said Linda Errichetto, MyCom member account representative.
MyCom staff selected the three winners: Egyabenle "Ben" Borto for first, Kiara Quintuna Munoz for second, and Jaden Winner Bikooumou for third.
The three winners' drawings showed that the students understood the concept of a loan and accurately represented the mission of Mycom, Laughnane said.
Ben drew a person standing next to a car thanking Mycom for their help, and a piggy bank on top of the car with money flowing out of it.
"They help their community by giving them money, so people who don't have enough money can buy stuff, and they can repay the people who gave them the money," he said.
Kiara explained that she drew an orange car, coins, and a piggy bank to show how saving money in a piggy bank can help you buy something.
Winner also drew someone next to a car thanking Mycom and a piggy bank overflowing with money.
"When the people get money they maybe get to save it and buy and buy a car, a house, or something they want and they really need," she said.
Tags: credit union, junior marketers, Morningside,
