Adams Expands Holly Days Celebration

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ADAMS, Mass. — The Town of Adams kicks off its annual Holly Days Christmas Tree Lighting Celebration on Sunday, Nov. 30, on the Town Common.
 
This community tradition includes music, hayrides, hot chocolate, holiday treats, and the community Christmas tree is illumination.
 
The celebration begins at 2:00 p.m., featuring hayrides, music by DJ Bizz, hot chocolate courtesy of The Daily Grind, candy from the Adams Lions Club, and a special visit from Santa and Mrs. Claus. The official tree lighting will take place at dusk (approximately 4:30 p.m.).
 
This event is free and open to the public. 
 
This year, Adams is expanding its Holly Days festivities to create a season filled with fun, family-friendly holiday experiences. In addition to the Christmas Tree Lighting, a second Holly Days event will be held on December 6, featuring a campfire, children's activities, and another visit from Santa, sponsored by Adams Community Bank. 
 
These new offerings build on seasonal traditions already taking place throughout town, including craft fairs, train rides, concerts, and other festive gatherings. 
 
Provided below is a full schedule of events in Adams for this holiday season: 
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From Empty Storefronts to New Opportunities, Park Street Eyes a Comeback

By Sabrina DammsiBerkshires Staff

The latest Park Street sale is the 1890 Carlow building, a Queen Ann flatiron, purchased this past spring. The former owners ran Coffee Liberation Front until retiring. 
ADAMS, Mass. — For several years, Park Street has seen a steady stream of businesses open their doors, only to close again after brief operations. Now, some are hopeful of a new beginning, with new businesses bringing fresh energy to the area.
 
Some residents can remember a time when people walked the streets of downtown Adams to shop or eat, whether it was getting your photo taken at Smith Studio, shopping at Schiff Clothing or Groves & Co. Women Apparel, or having lunch or ice cream at The Crest. 
 
Over time, storefronts closed, and the once-bustling street grew quieter, with fewer people on the sidewalks and parking spaces sitting empty.
 
Adams is a very walkable town, said Glen Diehl, who sits on ProAdams Board of Directors.  
 
Diehl highlighted ProAdams' destinations map that sits at the corner of Park Street and the Ashuwillticook Rail Trail. 
 
The town needs restaurants and businesses he said, and as more move in the nonprofit will update the map. 
 
Small-town retail corridors face challenges from the shift to online shopping and the high cost of renovating historic buildings to meet modern codes, real estate agent Jeffrey Loholdt of Engel and Volkers Wellesley. 
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