PITTSFIELD, Mass. — During this season of giving, Big Y's annual Sack Hunger campaign is dedicated to supporting those facing food insecurity. 

 

Through this initiative, funds are raised for the four regional food banks across our two-state marketing area. These food banks, in turn, empower over 1400-member agencies, including local soup kitchens, food pantries, senior nutrition programs and childcare centers, to provide essential nourishment and resources every day. Their mission is to expand access to nutritious food and strengthen community support systems for individuals and families at risk of hunger. These four food banks are Food Bank of Western Massachusetts, Worcester County Food Bank, The Greater Boston Food Bank and Connecticut Foodshare.

 

For a $5 donation, customers can support Sack Hunger from any register at Big Y's supermarkets, Table & Vine Fine Wines and Liquors or online at Sack Hunger: Big Y Raising Money for Food Banks in CT & MA | Big Y from now through Dec. 10.

 

Every $5 donation brings 10 meals to those in need.

 

Additionally, Big Y has added even more ways to boost this year's efforts. They will donate a portion of the proceeds from Produce and Floral department purchases from Nov. 13 through Nov. 19. Big Y has pledged a portion of every private label brand that they sell throughout the store from Nov. 28 through Dec. 3.

 

These private label brands include Food Club, Crav'n Flavor, Culinary Tours, Full Circle Market, Basket & Bushel, Cornershop Cuts, CharKing, Wide Awake Coffee, Sweet P's Bake Shop, Cape Covelle Seafood Market, Simply Done, Paws Happy Life, Flock's Finest, Pure Harmony, Tippy Toes and TopCare. 

 

From Dec. 4 through Dec. 10 the Big Y will also donate a portion of the proceeds from the Meat Department.