Free Tree Identification Walk at The Clark in Williamstown

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WILLIAMSTOWN, Mass. — Berkshire Environmental Action Team (BEAT) will host a free tree identification walk at The Clark Art Institute's grounds and walking trails in Williamstown on Saturday, June 28, at 9:30 AM. (Rain Date: Sunday, June 29)
 
This walk will last approximately two hours and will feature slow-paced stops along the way. Participants will be outdoors for the entire duration of the walk, so appropriate footwear, clothing, and drinking water are recommended.
 
On this guided walk, participants will learn key characteristics of trees commonly found in Western Massachusetts. Led by a Berkshire naturalist and tree enthusiast, the walk will offer tips and tricks for recognizing tree species throughout the year, regardless of the presence of leaves. In addition to learning how to identify trees, participants will have the opportunity to view some of the artwork integrated into the natural landscape of The Clark.
 
This event is free and open to the public; however, space is limited, and registration is required. For more information or to register, email chelsey@thebeatnews.org.
 
This tree walk is part of a grant awarded by the Woodlands Partnership of Northwest Massachusetts to Berkshire Environmental Action Team. BEAT is a 501(c)(3) nonprofit organization based in Pittsfield, MA. They work with the community to protect the environment for wildlife in support of the natural world that sustains us all. To learn more about BEAT, visit their website at www.thebeatnews.org or contact them at team@thebeatnews.org, (413) 464-9402.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Theaters Respond to Changing Customer Tastes, Studio Requirements

By John TownesSpecial to iBerkshires
This is the last of three articles in a series on the evolution and current status of movie theaters in Berkshire County. Read Part I here; and Part 2 here.
 
Operating a movie theater of any size is a complex mix of art and business. It is not as simple as booking a film, opening the doors and selling tickets. It involves complex strategies.
 
Local theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.
 
Berkshire County is unusual in an era that is dominated by immense theater chains.
 
Following the closing of the Regal multiplex in the Berkshire Mall in Lanesborough in 2022 and the closing of the North Adams Movieplex, in 2023, there are now three remaining theaters.
 
Two of those — Images Cinema in Williamstown and the Triplex Cinema in Great Barrington — are operated by community-based non-profit organizations.
 
While the Beacon Cinema in Pittsfield is a for-profit multiplex owned by the Phoenix Theaters, chain, it is a relatively small company compared to major chains. Under its founder and President Cory Jacobson, Phoenix operates as a midsized independent business. It has 10 theaters in the Midwest, Tennessee and Massachusetts. By comparison, AMC Entertainment owns 855 theaters worldwide, and Cinemark operates 500 theaters.
 
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