NORTH ADAMS, Mass. — BFAIR (Berkshire Family & Individual Resources) has announced the promotion of Katrina Cardillo, MBA, to Senior Director of Marketing and Public Relations.

 

In addition to her existing marketing and public relations responsibilities, Cardillo will now contribute to BFAIR’s fundraising activities.

 

Cardillo's background includes experience in marketing, management, and community engagement. Since joining BFAIR, she has worked to increase the organization's visibility and community outreach, focusing on supporting individuals with developmental disabilities, acquired brain injuries, and autism.

 

Rich Weisenflue, CEO of BFAIR, stated that Cardillo's strategic vision and dedication have positively impacted the organization and that her expanded role will enhance fundraising efforts.

 

"Katrina's exceptional dedication, creativity, and strategic vision have made a profound impact on our organization," said Weisenflue. "Her expanded role will enhance our fundraising efforts, enabling us to support even more individuals and families in need."

 

Cardillo's career includes positions at @utoRevenue and Dominion Enterprises, where she contributed to marketing and operational strategies. For the past 12 years, she has worked in the nonprofit sector in Berkshire County.

 

Cardillo holds an MBA and a BS in Business Administration from the Massachusetts College of Liberal Arts and resides in Otis, MA.

 

BFAIR provides Adult Family Care (AFC), Residential, Employment, and Day Services for adults and children with developmental disabilities, acquired brain injury, and autism. The organization is a member agency of the Northern Berkshire United Way and the Williamstown Community Chest.